This blog dives deep into the power of user-generated content (UGC), its ability to drive authenticity and its significant influence on customer decisions. While UGC is a cost-effective way to foster community engagement and enhance relatability, it comes with ethical challenges brands must address.

UGC is a game-changer for marketing, but rising costs often push small businesses out of the game. From high creator fees to platform costs, small businesses struggle to compete with larger brands. In this blog, we break down the financial challenges of UGC and share actionable solutions to help small businesses leverage UGC on a budget.